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This paper aims to study the level of financial literacy of entrepreneurs across the globe and its role in financial access and performance of micro, small and medium enterprises (MSMEs) based on a systematic review. The present study identifies the measures to enhance the level of financial literacy for increasing financial access and performance of enterprises.

Systematic literature review has been undertaken by identifying 358 studies from various sources. After removing the 237 studies based on selection criteria, 67 studies have been found relevant for the present study.

The level of financial literacy of entrepreneurs around the world is generally low. It has been found that financial literacy improves performance of an enterprise, particularly when the funds are readily available as insufficient funds disrupt the operating efficiency of the firm, thereby hindering its growth and survival. The other most important factors i.e. access to formal finance, lending policies of financial institutions, ease of doing business and training programmes have a substantial influence on the survival of the firms. The literature also revealed that there is no standardised methodology to measure the financial literacy of entrepreneurs.

The study conceptualises a research model which can be used by the policymakers to develop training modules for entrepreneurs. These training modules will contribute to the nation’s economic growth by virtue of enhanced performance and superior financial access.

This study proposes a hypothesised research model which is one of its kinds to demonstrate the influence of financial literacy on financial access and performance of MSMEs.

Augmented Reality (AR) and Virtual Reality (VR) technologies possess the potential to transform the scenario of making real estate investment decisions through the immersive experience they offer. From the literature it was observed that the research in this domain is still emergent and there is a need to identify the latent variables that influence real estate investment decisions. Therefore, by examining the effects of these technologies on investment decision-making, the purpose of the study is to provide valuable insights into how AR and VR could be applied to enhance customers' property buying experiences and assist in their decision-making process.

From an extensive review of the literature four latent variables and their measure were identified, and based on these a survey instrument was developed. The survey was distributed online and received 300 responses from the respondents including home buyers, developers, AEC professionals and real estate agents. To validate the latent variables exploratory factor analysis was used whereas to establish their criticality second-order confirmatory factor analysis was used.

From the results, the four latent constructs were identified based on standard factor loadings (SFL) that is Confident Value Perception (CVP, SFL = 0.70), Innovative Investment Appeal (IIA, SFL = 0.60), Trusted Property Transactions (TPT, SFL = 0.58) and Effortless Property Engagement (EPE, SFL = 0.54), that significantly influence investor decision-making and property purchase experience.

This study contributes to the literature on real estate investment decisions by providing empirical evidence on the role of AR and VR technologies. The identified key variables provided practical guidelines for developers, investors and policymakers in understanding and leveraging the potential of AR and VR technologies in the real estate industry.

This study aims to examine the impact of green marketing adoption on non-profitable organizations’ performance in Jordan.

A structured questionnaire was developed to collect the needed data and test the developed hypotheses to investigate the impact of green marketing adoption on non-profitable organizations’ performance. The data was collected using a self-administered questionnaire distributed to 183 respondents in non-profitable organizations operating in Jordan.

The findings indicate that the extent of green marketing adoption by profitable organizations in Jordan is relatively moderate. They also confirm that the corporate performance of non-profitable organizations is positively associated with the extent of adoption of green marketing dimensions, particularly environmental and social responsibility aspects.

Reviewing the existing literature revealed that similar studies had not previously been undertaken in Jordan as a developing country.